Thursday, October 14, 2010

Living Wall for World Food Day

This is not one of my photographs - copyright Woolies

Happy to admit my bias - I wrote the copy for this campaign.  I love it.  It is a wonderful virtual rendition of a permaculture design for vertical food gardening.  Just a few clicks and you plant a strawberry, spinach, basil or tomato seedling on the virtual wall.  For every seedling 'planted' the Woolworths Trust donates a real-life plant to an under-resourced school with a permaculture food garden.  It makes a difference to food security in South Africa.  Even if you don't like getting your hands dirty, you can still plant!
The 2010 theme for the United Nation's Food and Agricultural Organisation's World Food Day is United Against Hunger.  Plant to grow something different from food shortages and rising food prices; and the unrest it begets.  It's free and fast and fun...

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