Wednesday, September 9, 2009

Adventures in Sustainability

There's a good case to make that the 21st Century human quest for sustainable living, may well be the real "Mother Of All Adventures", at least to date.

It seems that the urge to leave home to find something new, to be irrevocably changed, is hard-wired into the human soul, psyche and ego. From the daughters of Africa's Eve to the wayfaring Westerners, human beings are always restlessly journeying - entranced, pressed, intrigued, hell-bent on survival, full of hope that there is something better 'out there', downright curious to know what it might be.

So here's an exciting journey that started on this auspicious date of 09.09.09 - it's a project of the non-profit organisation, 'The Lifeline Global Initiative' called The Lifeline -

Three film-making teams left New York, London and Sydney today - each to journey around 6000 miles to arrive some 13 months later - on 10.10.10 - in Buenos Aires, Cape Town and Tokyo. Their collective mission is to find and record sustainable living projects along their paths in order to create a digital ark of inspiration and guidance that will help us to transform our lives for the better, and for the long future of our children.

Over the next 13 months, stories will unfold in team member blogs and vlogs as they meet people and contribute to growing organic food, conserving wildlife, educating others, implementing renewable energy and design solutions to address our current global crisis. After 10.10.10, there should be a unique treasure trove that can sweep the inveterate armchair traveller along for the ride.

It's very cool idea. Bon Voyage, The Lifeline...

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